A trade mark is a unique identifier, often referred to as a brand or a logo. Trade marks can include words, logos, colours, shapes, sounds, smells or any combination of these.


Protect your brand. A brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.


From our initial consultation to the final delivery of your registered Trademark's. Murray strives to make the process as simple and stress free for you as possible

Welcome to Trademarks for you


A recent gathering of DPL’s trade mark clients at the Pakuranga Country Club, Auckland. From left to right: Murray Stott managing director of DPL/trademarks4u, Sian Leonard managing director MMC Trade Link Limited (Waterbuddies), prime minister of New Zealand John Key, and Darius Karani managing director Koura Bay Limited.

DPL is not a law firm but a full commercialisation, branding & media-consulting agency:  offering broader ranges of global marketing, and naming rights to sponsorship

Our diverse clients have included: The Xth British Commonwealth Games, F1 to America’s cup teams, to stadium and event naming rights; The Guggenheim Exhibitions, BBC Good Food Show, London Fire Brigade; Royal Ascot, Atalink, Tag, Absolute PLC:RFU, Premier League, NATO & IMF media & publications, through to the Auckland Regional Council (ARC/Mt Smart), to ORFU Carisbrook, & Southern Festival of Speed to British motor shows, and concerts in London and New York.

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Our service to you

Our up-front flat fees for filing an application(s) include all interim and ongoing communications concerning the following

  • Preliminary brand/mark assessment/search
  • Filing the Application for Registration
  • Responding to Compliance Report(s)
  • Notices of Acceptance; Opposition; Registration
  • Hosting of legally required TM contact address for the 10 year-term
  • First Cease & Desist Letter if, and when required, in the case of an infringement etc., at no extra cost (savings of $1,000 on average costs)

Our flat fees covers all the above, regardless of how long matters take to conclude. In the event of an Appeal being required (.05%), we would assist in appointing counsel. And the client would only incur any extra costs following pre-agreement to any such costs.

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