ABOUT US

WHY USE MURRAY STOTT’S COMMERCIALISATION AGENCY DPL?

Presently, it is understood that Murray Stott through DPL, files more trade mark applications each year in New Zealand than any other individual agent, on an individual comparative basis; and, achieves among the highest (if not the highest) Acceptance rate of 98%.

DPL is not a law firm but a full commercialisation, branding & media-consulting agency: offering broader ranges of global marketing, and naming rights to sponsorship. Our diverse clients have included: The Xth British Commonwealth Games, F1 to America’s cup teams, to stadium and event naming rights; The Guggenheim Exhibitions, BBC Good Food Show, London Fire Brigade; Royal Ascot, Atalink, Tag, Absolute PLC:RFU, Premier League, NATO & IMF media & publications, through to the Auckland Regional Council (ARC/Mt Smart), to ORFU Carisbrook, & Southern Festival of Speed to British motor shows, and concerts in London and New York.

Murray Stott is also an REAA 2008 licenced business broker/salesperson with Resort Brokers. Hence, whether you wish to sell your business and/or idea; or, want a no obligation advisory on the creation and development of your brand and, its protection by virtue of securing a trade mark … give Murray Stott a call on:

(NZ) 021 0231 2796.  Or email info@fweb.co.nz

Murray Stott will at all times handle your application personally, right through from filing to registration and, during the ten-year term of registration …

We can also file your trade mark direct in NZ & Australia direct. and in 95+ other countries via WIPO/Madrid Protocol.

And/or file with IPONZ through the Madrid Protocol for dozens of other countries.

MURRAY STOTT’S TIPS / CHECKLIST FOR CHOOSING A GOOD TRADE MARK AGENT:

AVOID CATCHALL BOX-TICKING ONLINE OPERATORS:

This, because each trade mark has a special job to do and should convey your products & services USPs to market. Perhaps you have chosen a colour for your logo that international marketing research suggests wont work as well as perhaps another; and, perhaps your wording in say, a combined mark may encounter optimization barriers et al. Unless you spend a few minutes with someone with marketing core-competency and/or indeed sales nous to assist you in addressing such issues, you may succeed in registering a mark that fails to deliver on all fronts. Murray Stott views each application as a turnkey opportunity for  developing an ongoing personal relationship with each client for going forward …

QUALIFY AN AGENT AS FOLLOWS:

  1. 1.      How many trade mark applications have you personally filed in New Zealand?
  2. 2.      What is your Acceptance rate?
  3. 3.      How long have you been in business?
  4. 4.      What percentages of your clients stay with you?

Murray Stott of DPL answers the above:

  1. 1.     1,500 trade mark filings/cases { 2007 to 2013}
  2. 2.      98%
  3. 3.      DPL / over 28 years
  4. 4.      99.3%